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	<title>Wizard Walter</title>
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	<link>http://wizardwalter.com</link>
	<description>Musings about Advertising, Marketing and the Universe</description>
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		<title>Wizard Walter</title>
		<link>http://wizardwalter.com</link>
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		<item>
		<title>Online Advertising Needs?</title>
		<link>http://wizardwalter.com/2011/10/28/online-advertising-needs/</link>
		<comments>http://wizardwalter.com/2011/10/28/online-advertising-needs/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 20:19:00 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[cliches in advertising]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=257</guid>
		<description><![CDATA[I&#8217;m not sure anyone has an online advertising need.  Maybe improved ROI or better conversion rates, but online advertising needs?  I think not.  When selling products and services don&#8217;t use cliches to make your point.  This from a website: One-stop &#8230; <a href="http://wizardwalter.com/2011/10/28/online-advertising-needs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=257&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2011/10/28/online-advertising-needs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<item>
		<title>It Does So  Much More Than Just Tell The Time</title>
		<link>http://wizardwalter.com/2011/10/27/it-does-so-much-more-than-just-tell-the-time/</link>
		<comments>http://wizardwalter.com/2011/10/27/it-does-so-much-more-than-just-tell-the-time/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 20:19:11 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[cool watch]]></category>
		<category><![CDATA[Dick Tracy watch radio]]></category>
		<category><![CDATA[Radio wrist watch]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=250</guid>
		<description><![CDATA[How did I miss hearing about this?  Out of the funny papers and onto your wrist from Dinodirect; a watch that does everything but slice dice and mince onions all for about $200.  I’m not sure if this is a &#8230; <a href="http://wizardwalter.com/2011/10/27/it-does-so-much-more-than-just-tell-the-time/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=250&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<item>
		<title>The Newspaper (I don’t) Get It</title>
		<link>http://wizardwalter.com/2011/10/25/the-newspaper-i-don%e2%80%99t-get-it/</link>
		<comments>http://wizardwalter.com/2011/10/25/the-newspaper-i-don%e2%80%99t-get-it/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:02:57 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Newspaper]]></category>
		<category><![CDATA[milwaukee journal sentinel]]></category>
		<category><![CDATA[Newspaper Association of America]]></category>
		<category><![CDATA[newspaper campaign]]></category>
		<category><![CDATA[peanut butter pie]]></category>
		<category><![CDATA[radio advertising bureau]]></category>
		<category><![CDATA[radio industry]]></category>
		<category><![CDATA[smart is the new sexy]]></category>
		<category><![CDATA[thought balloons]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=240</guid>
		<description><![CDATA[Well it seems that the newspaper industry has finally caught up with the radio industry when it comes to dumb self-promotion. In 2008 the Radio Advertising Bureau launched the “Radio Heard Here” campaign designed to underscore the broadening versatility of &#8230; <a href="http://wizardwalter.com/2011/10/25/the-newspaper-i-don%e2%80%99t-get-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=240&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<title>Worst Ad In America</title>
		<link>http://wizardwalter.com/2011/10/20/worst-ad-in-america/</link>
		<comments>http://wizardwalter.com/2011/10/20/worst-ad-in-america/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 16:48:32 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[ATT& T mistake]]></category>
		<category><![CDATA[consumerist]]></category>
		<category><![CDATA[poop there it is]]></category>
		<category><![CDATA[quiznos kittens]]></category>
		<category><![CDATA[worst ads in America]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=233</guid>
		<description><![CDATA[For all the right reasons I love my DVR. For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year.  Last year, Staples “Wow” ad took the honors followed by &#8230; <a href="http://wizardwalter.com/2011/10/20/worst-ad-in-america/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=233&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<item>
		<title>When Shorter Ads Aren&#8217;t Better</title>
		<link>http://wizardwalter.com/2011/10/12/when-shorter-ads-arent-better/</link>
		<comments>http://wizardwalter.com/2011/10/12/when-shorter-ads-arent-better/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 19:49:42 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[confusion]]></category>
		<category><![CDATA[radio advertising]]></category>
		<category><![CDATA[Short Ads]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=195</guid>
		<description><![CDATA[It’s a 10-second radio ad.  It runs right before the news on one of the local stations.  It is a jingle.  I can’t tell you what business it is for.  I believe the ad says, “B &#38; M at your &#8230; <a href="http://wizardwalter.com/2011/10/12/when-shorter-ads-arent-better/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=195&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">Dog</media:title>
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		<item>
		<title>Advertising Has Gone to the Dogs</title>
		<link>http://wizardwalter.com/2011/10/10/advertising-has-gone-to-the-dogs/</link>
		<comments>http://wizardwalter.com/2011/10/10/advertising-has-gone-to-the-dogs/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 18:32:50 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Austrian TV Ad]]></category>
		<category><![CDATA[Beneful]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Purina]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=190</guid>
		<description><![CDATA[Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food.  I predict that the publicity the campaign generates will do more to sell the product than the ad will.  But whatever works, right? It &#8230; <a href="http://wizardwalter.com/2011/10/10/advertising-has-gone-to-the-dogs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=190&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">his master's voice_nipper</media:title>
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		<item>
		<title>A Daily Deal Train Wreck</title>
		<link>http://wizardwalter.com/2011/10/05/a-daily-deal-train-wreck/</link>
		<comments>http://wizardwalter.com/2011/10/05/a-daily-deal-train-wreck/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 17:15:16 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Daily deals]]></category>
		<category><![CDATA[headphones]]></category>
		<category><![CDATA[insanity]]></category>
		<category><![CDATA[product description]]></category>
		<category><![CDATA[stupidity]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=177</guid>
		<description><![CDATA[I&#8217;m not convinced that &#8220;Daily Deals&#8221; are an effective tool for acquiring customers.  But the insanity (stupidity) that passes for writing on one sight make my head explode.  Here&#8217;s an example I came across this morning for a pair of &#8230; <a href="http://wizardwalter.com/2011/10/05/a-daily-deal-train-wreck/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=177&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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			<media:title type="html">explode</media:title>
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			<media:title type="html">Daily Deals Poor Writing</media:title>
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	</item>
		<item>
		<title>Here&#8217;s My Beef</title>
		<link>http://wizardwalter.com/2011/10/04/heres-my-beef/</link>
		<comments>http://wizardwalter.com/2011/10/04/heres-my-beef/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:22:31 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Clara Peller]]></category>
		<category><![CDATA[television ads]]></category>
		<category><![CDATA[Wendy's]]></category>
		<category><![CDATA[Where's the beef]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=172</guid>
		<description><![CDATA[In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?”  Many times, shorter is better.  It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from &#8230; <a href="http://wizardwalter.com/2011/10/04/heres-my-beef/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=172&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<item>
		<title>Who Cut(out) The Cheese?</title>
		<link>http://wizardwalter.com/2011/09/29/who-cutout-the-cheese/</link>
		<comments>http://wizardwalter.com/2011/09/29/who-cutout-the-cheese/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 20:34:12 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[Cheesehead]]></category>
		<category><![CDATA[ingmar bergman]]></category>
		<category><![CDATA[Outdoor Advertising]]></category>
		<category><![CDATA[PCRM]]></category>
		<category><![CDATA[seventh seal]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=166</guid>
		<description><![CDATA[Bad weather on Monday delayed placement of this billboard sponsored by the Physicians Committee for Responsible Medicine in Green Bay, Wisconsin. When the board went up on Tuesday it looked like this. After Foamation (the maker of Cheesehead hats) threatened &#8230; <a href="http://wizardwalter.com/2011/09/29/who-cutout-the-cheese/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=166&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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			<media:title type="html">greenbay-billboard</media:title>
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			<media:title type="html">Cheese</media:title>
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			<media:title type="html">Ingmar_Bergman-The_Seventh_Seal-01</media:title>
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		<title>Reebok Refunds</title>
		<link>http://wizardwalter.com/2011/09/29/reebok-refunds/</link>
		<comments>http://wizardwalter.com/2011/09/29/reebok-refunds/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 17:10:10 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[deceptive advertising]]></category>
		<category><![CDATA[EasyTone]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[RunTone]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=162</guid>
		<description><![CDATA[Maybe it is no loner better to beg forgiveness than ask permission.  Reebok has agreed to pay $25 million in customer refunds to settle charges by the FTC of deceptive advertising. The ads for Reebok’s EasyTone® and RunTone® shoes claimed &#8230; <a href="http://wizardwalter.com/2011/09/29/reebok-refunds/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&amp;blog=20273529&amp;post=162&amp;subd=wizardwalter&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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