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	<title>Wizard Walter</title>
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	<link>http://wizardwalter.com</link>
	<description>Musings about Advertising, Marketing and the Universe</description>
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		<title>Wizard Walter</title>
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		<item>
		<title>The Feeling Is Mutual</title>
		<link>http://wizardwalter.com/2012/11/01/the-feeling-is-mutual/</link>
		<comments>http://wizardwalter.com/2012/11/01/the-feeling-is-mutual/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 18:41:24 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ad Writing]]></category>
		<category><![CDATA[Bank Mutual]]></category>
		<category><![CDATA[radio advertising]]></category>
		<category><![CDATA[slogans]]></category>
		<category><![CDATA[The Mutual Fund Store]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=283</guid>
		<description><![CDATA[Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” &#8230; <a href="http://wizardwalter.com/2012/11/01/the-feeling-is-mutual/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=283&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Around The Corner From Cinnabon</title>
		<link>http://wizardwalter.com/2012/06/13/around-the-corner-from-cinnabon/</link>
		<comments>http://wizardwalter.com/2012/06/13/around-the-corner-from-cinnabon/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 18:43:51 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[NADA]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Shopping Malls]]></category>
		<category><![CDATA[Tesla]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=340</guid>
		<description><![CDATA[In what I predict will end as an idea whose time has not come.  Tesla Motors, which until now manufactured upscale (expensive) electric vehicles, has been opening stores in shopping malls during the past several months. According to George Blankenship, &#8230; <a href="http://wizardwalter.com/2012/06/13/around-the-corner-from-cinnabon/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=340&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Hello Ladies, Does Your Ad Look Like Me?</title>
		<link>http://wizardwalter.com/2012/05/21/hello-ladies-does-your-ad-look-like-me/</link>
		<comments>http://wizardwalter.com/2012/05/21/hello-ladies-does-your-ad-look-like-me/#comments</comments>
		<pubDate>Mon, 21 May 2012 19:56:25 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Hello Ladies]]></category>
		<category><![CDATA[Old Spice Body Wash]]></category>
		<category><![CDATA[Television Ads. Marketing]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=325</guid>
		<description><![CDATA[Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb &#8230; <a href="http://wizardwalter.com/2012/05/21/hello-ladies-does-your-ad-look-like-me/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=325&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2012/05/21/hello-ladies-does-your-ad-look-like-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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		<item>
		<title>The Following Emergency Is Brought To You By</title>
		<link>http://wizardwalter.com/2012/04/27/the-following-emergency-is-brought-to-you-by/</link>
		<comments>http://wizardwalter.com/2012/04/27/the-following-emergency-is-brought-to-you-by/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 19:12:22 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[101 Dalmations]]></category>
		<category><![CDATA[Baltimore firetrucks]]></category>
		<category><![CDATA[fire engine advertising]]></category>
		<category><![CDATA[PETA]]></category>
		<category><![CDATA[Preparation H]]></category>
		<category><![CDATA[Prilosec]]></category>
		<category><![CDATA[Tabasco]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=316</guid>
		<description><![CDATA[Faithful readers know my feelings about the NASCARIZATION of America. On the other hand, selling ads beats the hell out of raising my taxes.   I&#8217;ve discussed School buses and highways but now fire engines are being considered as advertising &#8230; <a href="http://wizardwalter.com/2012/04/27/the-following-emergency-is-brought-to-you-by/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=316&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2012/04/27/the-following-emergency-is-brought-to-you-by/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">PETAfiretruck copy</media:title>
		</media:content>

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			<media:title type="html">tabasco</media:title>
		</media:content>

		<media:content url="http://wizardwalter.files.wordpress.com/2012/04/prilosec.jpg?w=300" medium="image">
			<media:title type="html">prilosec</media:title>
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		<media:content url="http://wizardwalter.files.wordpress.com/2012/04/preparation-h-firetruck-copy.jpg?w=300" medium="image">
			<media:title type="html">Preparation H firetruck copy</media:title>
		</media:content>

		<media:content url="http://wizardwalter.files.wordpress.com/2012/04/101.jpg?w=300" medium="image">
			<media:title type="html">101</media:title>
		</media:content>
	</item>
		<item>
		<title>Would You Call This A Spectacular Groupon Offer?</title>
		<link>http://wizardwalter.com/2012/04/27/would-you-call-this-a-spectacular-groupon-offer/</link>
		<comments>http://wizardwalter.com/2012/04/27/would-you-call-this-a-spectacular-groupon-offer/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 18:04:58 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[A Christmas Story]]></category>
		<category><![CDATA[Barnes and Noble]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Spectacular Offers]]></category>
		<category><![CDATA[Speedway]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=310</guid>
		<description><![CDATA[I signed up to receive Groupon offers, in order to keep my finger on the pulse of new marketing opportunities.  I’ve been under-whelmed.  There are only so many massage, facial, haircut, and manicure offers that I care to read about &#8230; <a href="http://wizardwalter.com/2012/04/27/would-you-call-this-a-spectacular-groupon-offer/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=310&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2012/04/27/would-you-call-this-a-spectacular-groupon-offer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">groupon-daily-email-logo</media:title>
		</media:content>

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			<media:title type="html">confetti-girl</media:title>
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	</item>
		<item>
		<title>Don’t These Babies Need Changing?</title>
		<link>http://wizardwalter.com/2012/04/20/dont-these-babies-need-changing/</link>
		<comments>http://wizardwalter.com/2012/04/20/dont-these-babies-need-changing/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:04:39 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Babies.com]]></category>
		<category><![CDATA[Baby Ads]]></category>
		<category><![CDATA[Baby Bob]]></category>
		<category><![CDATA[breastfeeding ad]]></category>
		<category><![CDATA[E*Trade Baby]]></category>
		<category><![CDATA[Evian]]></category>
		<category><![CDATA[Hawk Ford]]></category>
		<category><![CDATA[Healthy Hometown Kentucky ad]]></category>
		<category><![CDATA[imitation in advertising]]></category>
		<category><![CDATA[Just For Men]]></category>
		<category><![CDATA[Quiznos Baby]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=306</guid>
		<description><![CDATA[If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will.  Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with &#8230; <a href="http://wizardwalter.com/2012/04/20/dont-these-babies-need-changing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=306&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2012/04/20/dont-these-babies-need-changing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">BB</media:title>
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		<title>Twitter Please Check Your Algorithms.</title>
		<link>http://wizardwalter.com/2012/04/19/twitter-please-check-your-algorithms/</link>
		<comments>http://wizardwalter.com/2012/04/19/twitter-please-check-your-algorithms/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 19:29:39 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[american idol contestant]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social-media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yoko Ono]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=295</guid>
		<description><![CDATA[I received an email the other day from Twitter.  I don’t use Twitter very often.  Actually. I have an account, that’s pretty much it.  The few people who follow me only hear a tweet when I post a new blog entry.  &#8230; <a href="http://wizardwalter.com/2012/04/19/twitter-please-check-your-algorithms/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=295&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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			<media:title type="html">t</media:title>
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		<title>Hey Buddy, Wanna Buy A Bridge?</title>
		<link>http://wizardwalter.com/2012/03/28/hey-buddy-wanna-buy-a-bridge/</link>
		<comments>http://wizardwalter.com/2012/03/28/hey-buddy-wanna-buy-a-bridge/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 14:25:41 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[highwaysg]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Virginia Highway Naming Rights]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/2012/03/28/hey-buddy-wanna-buy-a-bridge/</guid>
		<description><![CDATA[What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming &#8230; <a href="http://wizardwalter.com/2012/03/28/hey-buddy-wanna-buy-a-bridge/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=288&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://wizardwalter.com/2012/03/28/hey-buddy-wanna-buy-a-bridge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
		</media:content>

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		<title>I Know You Are Trying To Help.  But Please Butt Out.</title>
		<link>http://wizardwalter.com/2012/03/15/i-know-you-are-trying-to-help-but-please-butt-out/</link>
		<comments>http://wizardwalter.com/2012/03/15/i-know-you-are-trying-to-help-but-please-butt-out/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 17:57:32 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[Hot Dogs]]></category>
		<category><![CDATA[Outdoor Advertising]]></category>
		<category><![CDATA[PCRM]]></category>

		<guid isPermaLink="false">http://wizardwalter.com/?p=277</guid>
		<description><![CDATA[Those wacky folks at the Physicians Committee For Responsible Medicine are at it again.  Last September they incurred the wrath of Green Bay fans and the makers of the famous cheese heads with a billboard touting the dangers of eating &#8230; <a href="http://wizardwalter.com/2012/03/15/i-know-you-are-trying-to-help-but-please-butt-out/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=277&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">wizardwalter</media:title>
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			<media:title type="html">butt-cancer</media:title>
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		<title>A Rose By Any Other Name</title>
		<link>http://wizardwalter.com/2012/03/06/a-rose-by-any-other-name/</link>
		<comments>http://wizardwalter.com/2012/03/06/a-rose-by-any-other-name/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 20:58:12 +0000</pubDate>
		<dc:creator>wizardwalter</dc:creator>
				<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business names]]></category>
		<category><![CDATA[restaurants]]></category>

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		<description><![CDATA[A local businessman has big plans for his recently purchased restaurant.  He’s sinking $250,000 to remodel and expand the facility.  He plans on hiring about 70 people and is teaming up with one of the best markets in town to &#8230; <a href="http://wizardwalter.com/2012/03/06/a-rose-by-any-other-name/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wizardwalter.com&#038;blog=20273529&#038;post=269&#038;subd=wizardwalter&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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