Category Archives: Television

Hello Ladies, Does Your Ad Look Like Me?

Posted on May 21, 2012 by

Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading →

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Don’t These Babies Need Changing?

Posted on April 20, 2012 by

If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will.  Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with … Continue reading →

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Worst Ad In America

Posted on October 20, 2011 by

For all the right reasons I love my DVR. For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year.  Last year, Staples “Wow” ad took the honors followed by … Continue reading →

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Advertising Has Gone to the Dogs

Posted on October 10, 2011 by

Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food.  I predict that the publicity the campaign generates will do more to sell the product than the ad will.  But whatever works, right? It … Continue reading →

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