Category Archives: Marketing

The Feeling Is Mutual

Posted on November 1, 2012 by

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

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Around The Corner From Cinnabon

Posted on June 13, 2012 by

In what I predict will end as an idea whose time has not come.  Tesla Motors, which until now manufactured upscale (expensive) electric vehicles, has been opening stores in shopping malls during the past several months. According to George Blankenship, … Continue reading →

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The Following Emergency Is Brought To You By

Posted on April 27, 2012 by

Faithful readers know my feelings about the NASCARIZATION of America. On the other hand, selling ads beats the hell out of raising my taxes.   I’ve discussed School buses and highways but now fire engines are being considered as advertising … Continue reading →

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Would You Call This A Spectacular Groupon Offer?

Posted on April 27, 2012 by

I signed up to receive Groupon offers, in order to keep my finger on the pulse of new marketing opportunities.  I’ve been under-whelmed.  There are only so many massage, facial, haircut, and manicure offers that I care to read about … Continue reading →

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Twitter Please Check Your Algorithms.

Posted on April 19, 2012 by

I received an email the other day from Twitter.  I don’t use Twitter very often.  Actually. I have an account, that’s pretty much it.  The few people who follow me only hear a tweet when I post a new blog entry.  … Continue reading →

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Hey Buddy, Wanna Buy A Bridge?

Posted on March 28, 2012 by

What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming … Continue reading →

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A Rose By Any Other Name

Posted on March 6, 2012 by

A local businessman has big plans for his recently purchased restaurant.  He’s sinking $250,000 to remodel and expand the facility.  He plans on hiring about 70 people and is teaming up with one of the best markets in town to … Continue reading →

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Advertising Has Gone to the Dogs

Posted on October 10, 2011 by

Nestlé Purina has launched an television ad campaign in Austria for it’s Beneful brand dog food.  I predict that the publicity the campaign generates will do more to sell the product than the ad will.  But whatever works, right? It … Continue reading →

Posted in Advertising, Marketing, Television | Tagged , , , | 1 Comment

Here’s My Beef

Posted on October 4, 2011 by

In 1984 eighty-one year old Clara Peller made advertising history when she uttered the slogan “Where’s the beef?”  Many times, shorter is better.  It only took Clara thirty-seconds to make the point that Wendy’s burgers were bigger than those from … Continue reading →

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Do You Want My Opinion Or My Life Story?

Posted on September 21, 2011 by

There is no doubt that online opinions and ratings are powerful tools in helping consumers make a buying decision.  But if you want customer opinions make it easy on the customer. During the past month I have made two purchases … Continue reading →

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