Category Archives: Advertising

The Feeling Is Mutual

Posted on November 1, 2012 by

Bank Mutual headquartered in Milwaukee has 79 branches across Wisconsin. The Mutual Fund Store headquartered in Overland Park Kansas has over 70 branches nationwide including Milwaukee. That poses a problem for The Mutual Fund Store’s new “The Feeling Is Mutual” … Continue reading →

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Hello Ladies, Does Your Ad Look Like Me?

Posted on May 21, 2012 by

Copying the premise and style of a national advertiser for your local business is dumb and lazy.  It usually starts with a local advertiser telling the sales rep that the ad for (name the product) is cool.  A light bulb … Continue reading →

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The Following Emergency Is Brought To You By

Posted on April 27, 2012 by

Faithful readers know my feelings about the NASCARIZATION of America. On the other hand, selling ads beats the hell out of raising my taxes.   I’ve discussed School buses and highways but now fire engines are being considered as advertising … Continue reading →

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Would You Call This A Spectacular Groupon Offer?

Posted on April 27, 2012 by

I signed up to receive Groupon offers, in order to keep my finger on the pulse of new marketing opportunities.  I’ve been under-whelmed.  There are only so many massage, facial, haircut, and manicure offers that I care to read about … Continue reading →

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Don’t These Babies Need Changing?

Posted on April 20, 2012 by

If the new Healthy Hometown Kentucky ad promoting breastfeeding doesn’t put you off talking babies, nothing will.  Imitation may be the sincerest form of flattery, but people please, let’s all work together to see if we can come up with … Continue reading →

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Hey Buddy, Wanna Buy A Bridge?

Posted on March 28, 2012 by

What do stadiums, bowl games and highways in Virginia have in common?  The naming rights are up for grabs.  Beginning July first you will be able to put your name on roads and bridges in Virginia.  According to estimates, naming … Continue reading →

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I Know You Are Trying To Help. But Please Butt Out.

Posted on March 15, 2012 by

Those wacky folks at the Physicians Committee For Responsible Medicine are at it again.  Last September they incurred the wrath of Green Bay fans and the makers of the famous cheese heads with a billboard touting the dangers of eating … Continue reading →

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Online Advertising Needs?

Posted on October 28, 2011 by

I’m not sure anyone has an online advertising need.  Maybe improved ROI or better conversion rates, but online advertising needs?  I think not.  When selling products and services don’t use cliches to make your point.  This from a website: One-stop … Continue reading →

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The Newspaper (I don’t) Get It

Posted on October 25, 2011 by

Well it seems that the newspaper industry has finally caught up with the radio industry when it comes to dumb self-promotion. In 2008 the Radio Advertising Bureau launched the “Radio Heard Here” campaign designed to underscore the broadening versatility of … Continue reading →

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Worst Ad In America

Posted on October 20, 2011 by

For all the right reasons I love my DVR. For the second year in a row the readers of the Consumerist have voted for the worst commercial of the year.  Last year, Staples “Wow” ad took the honors followed by … Continue reading →

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