With apologies to Tennessee Williams, the results of a survey by Cone Trend Tracker show eighty percent of consumers have changed their minds about a recommended purchase based solely on the negative reviews they found online. The news isn’t all gloomy. Eighty-seven percent of consumers said that favorable reviews confirmed their buying decision.
It is interesting to note where consumers turn to for information while researching a purchase.
64% search for consumer reviews.
50% search ratings websites.
43% search opinions from experts.
42% read blogs or articles online.
Only 12% solicited opinions from social networks. (What do your friends know anyway?)
Do you have customer reviews and/or ratings online for your product or service? If not you might consider putting a few of your customers’ recommendation letters on your website and encourage satisfied customers to share their experience with a brief online review.
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About wizardwalter
After more than 35-years refining the craft of ad writing I know a bad ad when I see or hear one. The majority of my time is split between consulting a select group of small businesses and creating effective ad campaigns for others.
I look at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to my clients, I bring a lifetime of experience based on trial and error as well as 20 years of successful sales management experience to the table.
I have been an adjunct professor at the University of Wisconsin, has taught at the Wizard of Ads® Academy and speak to groups of business owners on ways to improve their advertising any chance I get.
I look for business owners who have a burning desire to grow and a passion to make it happen. Then I help bring out their best.
When I’m not working with clients, I’m usually researching, writing, recording commercials and viewing the world in a tree house down the road from Lake Michigan.
I travel light and have easy access to Milwaukee Mitchell and Chicago O’Hare. If you’d be interested in discussing your situation let’s talk.
With apologies to Tennessee Williams, the results of a survey by Cone Trend Tracker show eighty percent of consumers have changed their minds about a recommended purchase based solely on the negative reviews they found online. The news isn’t all gloomy. Eighty-seven percent of consumers said that favorable reviews confirmed their buying decision.
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